Privacy policy
Privacy Policy – Silk Folks
Notice: Silk Folks will never ask you for your OTP, PIN, or password. Please do not share such confidential details with anyone claiming to represent us.
Website: https://silkfolks.com/
Email: support@silkfolks.com
Phone: +91 9099846382
Office Address: 4016, International Fashion Market, Nr. Sitanagar, Punagam, Surat, Gujarat – 395010, India
Goldy Shoppers, operating under the brand name “Silk Folks” (“we,” “our,” “us”), values your trust and is committed to protecting your privacy and safeguarding your personal information.
This Privacy Policy describes how Goldy Shoppers (Silk Folks) collects, uses, stores, and protects your personal data when you access or use our website, services, and products.
We adhere to and comply with all applicable Indian data protection and privacy laws, including the Digital Personal Data Protection Act, 2023 (DPDPA), the Information Technology Act, 2000, and other applicable rules and regulations.
By accessing or using our website and services, you consent to the practices outlined in this Privacy Policy. If you do not agree with any part of this Policy, we advise you to discontinue using our website or services.
Information We Collect
When you interact with Goldy Shoppers (Silk Folks) through our website, mobile applications, or services, we may collect and process the following categories of personal information:
· Personal Identifiable Details: Full name, contact number, email address, shipping and billing address.
· Payment Information: UPI ID, credit/debit card details, and other payment-related data. Please note that payment information is collected and processed exclusively through secure, PCI-DSS compliant third-party payment gateways. We do not store sensitive card details on our servers.
· Account and Login Credentials: If you create a customer account with us, we may store your username, password, and related authentication information.
· Device and Technical Data: Internet Protocol (IP) address, browser type, operating system, device identifiers, referring or exit pages, and browsing activity across our platform.
· Order and Transaction History: Records of products purchased, order status, returns/exchanges, and communication with our customer care team.
· Communication Records: Information you voluntarily provide through emails, calls, WhatsApp, or customer service interactions.
Purpose of Data Collection
We collect and use your personal information strictly for legitimate business, contractual, and legal purposes, including but not limited to:
· Order Processing and Fulfilment – To confirm, process, dispatch, and deliver your purchases, including order tracking and customer notifications.
· Customer Support Services – To respond to your queries, address complaints, manage returns/exchanges, and ensure efficient after-sales support.
· Improvement of Services – To analyse usage patterns, improve website performance, enhance security, and personalize your shopping experience.
· Marketing and Promotional Communications – To inform you about new products, offers, and updates, strictly subject to your prior consent and opt-in preferences.
· Regulatory and Legal Compliance – To comply with obligations under applicable laws, including tax regulations, accounting requirements, prevention of fraud, and consumer protection laws.
· Security and Fraud Prevention – To protect against unauthorized transactions, safeguard against misuse of our platform, and ensure secure operations.
Legal Basis for Processing
We ensure that all data processing activities by Goldy Shoppers (Silk Folks) are carried out under recognized lawful bases as defined under the Digital Personal Data Protection Act, 2023 (DPDPA) and other applicable Indian laws. These include:
· Consent – As required under Section 6 of the DPDPA, 2023, we obtain explicit and informed consent from you before collecting or using your personal data for marketing or other non-essential purposes.
· Performance of a Contract – Processing is necessary for executing our contractual obligations with you, such as order fulfilment, payments, delivery, and customer support.
· Compliance with Legal Obligations – We may process data where required by Indian law, including tax reporting, prevention of fraud, law enforcement requests, and other regulatory mandates.
· Legitimate Interests – In cases where processing is essential for business operations (such as fraud detection, service improvements, or customer communications), provided such interests do not override your fundamental rights to privacy and data protection.
Consent and Withdrawal:
By accessing or using the website or services of Goldy Shoppers (Silk Folks), you acknowledge and consent to the collection, processing, and use of your personal information in accordance with this Privacy Policy.
· Voluntary Consent: We seek explicit consent before processing your personal data for purposes beyond contractual or legal obligations, such as marketing communications.
· Right to Withdraw: You may withdraw your consent at any time by writing to us at support@silkfolks.com.
· Post-Withdrawal Data Handling: Upon withdrawal of consent, we will cease processing your personal data for the specified purpose and will delete your personal data from our systems, unless its retention is required under applicable Indian laws (e.g., taxation, audit, or regulatory obligations).
Data Retention and Storage
We retain personal information only for as long as it is reasonably necessary to fulfill the purposes outlined in this Privacy Policy, and in compliance with applicable legal and regulatory requirements.
· Operational Retention: Data is stored for the duration necessary to process your transactions, provide customer support, or deliver related services.
· Legal Retention: Certain information is retained for a minimum period of three (3) years to comply with statutory, taxation, and accounting obligations under Indian law.
Data Storage Practices:
All data is stored in secure, encrypted databases.
Access to personal data is strictly controlled through role-based authentication.
We periodically review retention schedules to ensure compliance with the DPDPA, 2023 and other applicable laws.
Sharing and Disclosure of Personal Data
Goldy Shoppers (Silk Folks) does not sell, rent, or trade your personal information to third parties. However, we may share your personal data with trusted third-party service providers strictly for the purpose of fulfilling our contractual and operational obligations:
· Logistics and Delivery Partners – Such as Blue Dart, Delhivery, or other authorized courier companies, to ensure timely delivery of your orders.
· Payment Gateways and Banking Partners – Such as Razorpay, Paytm, or other secure payment processors, to facilitate safe and smooth financial transactions.
· Technical and Platform Partners – Such as Shopify, Google Analytics, or IT service providers, for maintaining website functionality, analytics, and service improvements.
· Regulatory Authorities – When disclosure is required under law or in response to valid legal processes (e.g., court orders, tax authorities, or law enforcement agencies).
All partners are contractually bound by strict confidentiality, data security, and lawful processing obligations, ensuring compliance with the IT (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 and the DPDPA, 2023.
Security Measures
We implement a multi-layered security framework to ensure the confidentiality, integrity, and availability of your personal information. Our practices include:
· SSL Encryption: All data transmitted through our website is secured with Secure Socket Layer (SSL) encryption.
· Encrypted Databases: Sensitive data is encrypted both in transit and at rest.
· Role-Based Access Control: Only authorized personnel with specific roles may access personal data, ensuring limited exposure.
· System and Network Security: Regular vulnerability assessments and intrusion detection mechanisms are employed.
· Legal Compliance: Our practices comply with the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 and the Digital Personal Data Protection Act, 2023.
Your Rights Under Indian Law
Under applicable Indian data protection laws, including the DPDPA, 2023 and the Information Technology Act, 2000, you as a data principal (user) are entitled to exercise the following rights:
· Right to Access: You may request confirmation of whether we process your personal data and obtain a copy of such data.
· Right to Correction: You may request correction or updating of any inaccurate, incomplete, or outdated personal data.
· Right to Withdraw Consent: Where processing is based on consent, you may withdraw such consent at any time. This will not affect prior lawful processing based on consent before its withdrawal.
· Right to Deletion: You may request deletion of your personal data, subject to applicable retention obligations under Indian law (e.g., taxation, accounting, or compliance requirements).
· Right to Grievance Redressal: You have the right to approach our Grievance Officer if you are not satisfied with our response.
To exercise these rights, please contact us at support@silkfolks.com. We will verify your identity before processing your request to safeguard your data.
Grievance Redressal Mechanism
In compliance with the DPDPA, 2023 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, we have established the following grievance redressal mechanism:
Email: support@silkfolks.com (this may be updated when the official contact is designated)
Office Address: 4016, International Fashion Market, Nr. Sitanagar, Punagam, Surat, Gujarat 395010, India
Acknowledging your complaint within 24 hours of receipt.
Providing a resolution or substantive update within 15 business days, unless an extension is permitted under applicable law.
Cross-Border Data Transfers
Certain personal data may be processed or stored outside India due to our reliance on international platforms and service providers (e.g., Shopify, Google Analytics, Payment Gateways). In such instances:
We ensure compliance with Section 16 of the Digital Personal Data Protection Act, 2023, governing cross-border transfers.
Data is stored and transmitted through encrypted channels to ensure its confidentiality and integrity.
We enter into binding data protection and confidentiality agreements with our service providers to ensure that your personal data is handled with the same level of security and protection as required under Indian law.
No cross-border transfer will be made to any country prohibited by the Government of India for data storage or processing.
Use of Cookies
Goldy Shoppers, under its brand Silk Folks, uses cookies to:
· Improve site experience
· Enable login/session tracking
· Analyze website traffic
You may manage or disable cookies through your browser settings. Please note, disabling cookies may affect the functionality of our website.
Children’s Privacy
Goldy Shoppers does not knowingly collect or process information from individuals under the age of 18 through Silk Folks. If such data is discovered, it will be deleted immediately in compliance with applicable laws.
Policy Updates
This Privacy Policy may be updated periodically by Goldy Shoppers to reflect legal, technical, or operational changes relevant to Silk Folks. Any updates will be published on our website. Where material changes occur, you will be notified appropriately.
Contact Us
For any questions, concerns, or data-related requests regarding Silk Folks, you may contact:
Email: support@silkfolks.com
Phone: +91 9099846382
Address: 4016, International Fashion Market, Nr. Sitanagar, Punagam, Surat, Gujarat 395010
Disclaimer: This Privacy Policy is drafted in accordance with the Digital Personal Data Protection Act, 2023 and the Information Technology Act, 2000 including the IT Rules, 2011. Goldy Shoppers, operating through its brand Silk Folks, is committed to protecting your privacy and personal data under applicable Indian law.